In the year in which Ambitur celebrates its 32nd anniversary, and when companies in the tourism sector have finally been able to “breathe” after the black waves that the pandemic has brought globally, we wanted to hear from Ambitur’s Board Members, as well as the Secretary of State for Tourism (in office at the time of this writing) and the President of Turismo de Portugal, about what to expect in the near future.
What challenges lie ahead in the next decade and what results should tourism aim for, what major objectives and strategies should be kept in mind and what structural issues should be resolved? These were the questions they sought to answer. The horizon doesn’t look as bright as tourism companies or the bodies that oversee the sector would like, and there are many factors that cause uncertainty and doubts about the future. So how do you envision this new tourism that lies ahead? Read here the vision of Vítor Filipe, president of TQ Travel Quality and Ambitur Advisor.
In the year in which Ambitur celebrates its 32nd anniversary, and when companies in the tourism sector have finally been able to “breathe” after the black waves that the pandemic has brought globally, we wanted to hear from Ambitur’s Board Members, as well as theSecretary of State for Tourism (in office at the time of this work) and thepresident of Turismo de Portugal, on what to expect in the near future. What challenges lie ahead in the next decade and what results should tourism aim for, what major objectives and strategies should be kept in mind and what structural issues should be resolved? These were the questions they sought to answer. The horizon doesn’t look as bright as tourism companies or the bodies that oversee the sector would like, and there are many factors that cause uncertainty and doubts about the future. So how do you envision this new tourism that lies ahead? Read hereVítor Filipe, president of TQ Travel Quality and Ambitur Advisor.
There are many challenges facing tourism over the next decade. What I consider to be the main thing is for the government to continue to make a strong commitment to the sector, to strengthen support for companies, to listen to the associations that represent us, the CTP, where there is someone very competent who I hope will remain for a long time, Francisco Calheiros.
The main objective will be to maintain tourism as the engine of the national economy, to maintain and improve the quality of the tourist offer, and to invest in its quality. Investing in publicizing our country in the main markets, as well as looking for emerging markets, will certainly pay off.
We must aim to improve the quality of the national tourism product, attract tourists with high purchasing power and improve the quality of our HR. These are objectives that will certainly increase revenue from the sector.
Given that, at the moment, there is a lack ofHR, it will certainly be important to motivate our young people to enter tourism courses at our colleges and vocational schools. Also facilitate the arrival of qualified professionals from other countries.
At a national level, two of the major structural concerns that need to be resolved as soon as possible are the new Lisbon airport and TAP.
The new airport is a process that has been dragging on for 50 years, it seems that we are moving towards a resolution, so the Alcochete solution has been made known, which seems to me to be the most rational. It’s time for the parties to leave politicking behind and defend the country’s interests.
As forTAP, we must not forget the huge mistake that was the privatization of the company, which was handed over to a group of incompetents who led the company to collapse. I agree with its nationalization, it is a fundamental company for our country and for tourism, which should be controlled by the State and not by external interests. I’m worried about the reversal of nationalization. It’s important to remember that we had a pandemic that led to negative economic results. I would argue that the state should retain a significant stake in the company’s capital, so that it has a say in its objectives, and that the new shareholders should be knowledgeable people, preferably a prestigious European company.
